if the child isnt interested at the jump, you as the parent messed up by not introducing reading early enough.

All you gotta do is bake story time into the bedtime routine starting shortly after they sleep through the night. As a baby. Read some Dr. Suess to your baby and make em laugh as you do so.

I read to my son every night, until he was about 8, then he didnt want to be read to anymore.. and started reading on his own.

No you cant tell a ten year old what to be interested in, or much past 6, be able to direct which books as much, but toddlers will follow your lead more or less, as you establish routines, keep the screen from thier face, and these routines will carry into the later kid years.