They used another tactic that I didn't notice until one of the commenters on the Ars article/forum pointed it out:

Promising good stuff that's not too close (~5 years) so you'll remember it and say, "Hey, where's my ?!" but not so far away (~25+ years) that you'll say "That's way too far you need to fix this shit now." Apparently it was used in Soviet Bloc countries a lot to keep the population from revolting, and now I'm seeing it everywhere in our society. In this case, the O&G companies said things like, "Sure! We'll be generating all your fuel with algae in ~15 years and then we'll never need to drill again!" and "We're developing amazing carbon capture technology that's a mere ~15 years away and will repair all the damage we're not doing!"

Ars Technica might be owned by Conde Nast, but it has a really smart userbase on average, so I tolerate that fact.