Throwing 700 papers out there is intentional to generate buzz, “hey look how great we are”, and to slow attempts at proving or disproving their results.

The Gish gallop is a rhetorical technique in which a person in a debate attempts to overwhelm an opponent by presenting an excessive number of arguments, without regard for their accuracy or strength, with a rapidity that makes it impossible for the opponent to address them in the time available. Gish galloping prioritizes the quantity of the galloper's arguments at the expense of their quality.

The term "Gish gallop" was coined in 1994 by the anthropologist Eugenie Scott, who named it after the creationist Duane Gish, described by Scott as the technique's "most avid practitioner".[1][2]