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DraftKings Allegedly Used AI to Target Bonus Bets at Customers Expected to Lose the Most (www.gadgetreview.com)
submitted 6 days ago by to c/technology@lemmy.world
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The model examined play frequency, account balances, loss-to-wager ratios, and a separate estimate of whether a user was likely to stop gambling altogether, according to the Times. A higher score meant a customer was predicted to generate more revenue per promotional dollar spent.

Jayden Butts, a former DraftKings data analyst, described the underlying logic to the Times: “We are looking for traits and features that we can target that indicate a good investment.”

The best investment would be a problem gambler. (According to Jayden Butts, former DraftKings data analyst, to The New York Times)

DraftKings executives said data science and analytics improved promotion-driven sportsbook margins by 13% in 2025, and that AI helped personalize hundreds of millions of dollars in promotional spending, according to the Times.

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[–] 5 points 6 days ago

yeah over a group. The thing is the investment definately will not meet needs. I have been doing the math on my retirement for many decades and it did not work out even when times are good and now its worse. Gambling has a non zero chance of meeting all needs if the pot is big enough. I get why people get desperate. Heck I used to buy a lottery ticket here and there back when it was a relatively paltry amount relative to my income.

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