I have a few “smart” plugs. I generally don’t use the app to turn them off or on, but being able to schedule them is what I think makes them valuable.
I bought the cheapest coffeemaker I could find that has a physical switch and plugged it into a smart switch so that it turns on every morning, Monday through Friday, at a specific time. On the weekends I do use the app because I can start the coffee brewing while I am still in bed and it will be ready when I get downstairs.
Could all of this be done without an IoT device? Yes, in college I had one of those old school mechanical timer switches to do the same thing. It is just that now I get more control over how it works.
The point of these isn’t just to “use an app” to do things you could easily do yourself, but to get additional functionality from an app that simply pushing a button couldn’t do.