The problem is with the context and data propagation through the network. As you keep making it bigger it becomes slower and less focused. And there is research showing that smaller models do outperform large ones on some tasks https://cacm.acm.org/news/bigger-not-necessarily-better
What I expect we'll see going forward is more hierarchical architecture where you have finely tuned models for specific tasks with a general routing model on top. This is basically already where MoE architecture is moving now. We might also see stuff like neurosymbolics get more popular where the LLM acts as a stochastic engine within a symbolic logic system. The model can handle noisy input from the real world, and transform it into structured data that a symbolic engine can operate on.
Brute forcing the problem is a naive approach and US labs took it because they effectively had unlimited resources to train their models until now.
And when more compute becomes available, solutions that are more efficient are going to further benefit from that as well. We see this with DeepSeek right now. They focused on efficiency over capability up front, and now they have a fundamentally cheaper architecture that's rapidly catching up in capability.