They kinda asked and answered their own question there. As anyone who's played Rollercoaster Tycoon will know, once you've got captive consumers, there's nothing else to do but shake them down. Welcome to the land of $5 bottled water with scarce and inconveniently-located water dispensers. It's 2026 and it's easier to buy a bottle of water for orders of magnitude greater than its base cost than it is to refill a water bottle.