it's fine. and I can have it hot or cold, and using it as an ingredient in anything else is a cinch.
Instant coffee is the bees jittery knees. There's a natural/organic bulk store near me that sells, well natural and organic (fair trade) instant coffee and it's AWESOME. As long as it's not stale (borked seal on the container) it tastes amazing e'ry tiem while also using a lot less energy to prepare. Like I only have to heat water to the temperature I want to drink it at instead of bringing it to a boil.
It's a bit ironic to describe a walmart product as anti-elite but I get what you're saying haha. Not like there's much choice most places.