Yeah! I went back and found the link posted on IRC yesterday. See what you think!
EDIT: I liked this one even better: https://www.the74million.org/article/why-are-so-few-kids-reading-for-pleasure/
Also, if you are interested in reading theory, i found this study quite interesting as well, though it is focused on approaching difficult texts in an academic setting
https://www.scribd.com/document/868947219/project-muse-922346
Last but certainly not least, this critique of the "whole language" method of teaching reading, in the context of other methods of reading instruction, was eye opening for me. Could easily slip into pearl-clutching territory, but i think it was well supported throughout.
https://www.newyorker.com/news/annals-of-education/the-rise-and-fall-of-vibes-based-literacy EDIT: This is not the article i remember reading -- that one was much more dramatic and fun. But it covers much of the same content.
I can't wait to read your reference as well and discuss it hopefully, in the theme of both learning something.