Men whose entire identity is tied with what truck they drive. Its absolutely insane how pervasive this shit is.

A friend of mine is has super restricted finances because he has a kid and a truck. He wants a house but can't afford it because his truck costs him almost $1k/month. I've hinted that he should ditch the truck but he just can't bring himself to do it. Everyone at work drives big trucks so he feels like he has to as well to fit in.

It's completely fucked.