Right. The root cause here is that companies are allowed to collect stupid amounts of information about private citizens - and then sell that information to a government or abuse it for their own purposes under the cover of an EULA of 'we will collect [various information] for business purposes'. If I can't apply for a job without agreeing to 3 EULAs that sign away my personal information, then I'm not agreeing to them; I'm being held hostage by them.
If flock was not allowed to store PII data (and PII was extended to cover location history, nearby devices, and a few other things), then their business model would evaporate.