The EULA is not beholden to copyright law. "Limited license" is in direct contradiction to European Court of Justice's ruling that if a commoner expects a "sale" then all rights given by a sale are protected which cannot be limited by an EULA. Right now regulators are questioning whether having a "Buy" button constitutes a sale and is thus protected by the ECJ ruling in UsedSoft vs. Oracle. Nevertheless they're trying to combat this behaviour either through interpreting current regulations or by creating new regulations to close potential loopholes.
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