Yes it is - capitalism demands that in fact. You’re thinking of free-markets. Capitalism inevitably destroys free markets.
Lets see if we can agree on some definitions.
What you're describing as "free-markets" I know as laissez-faire capitalism. This definition came from, unsurprisingly, the French in the 18th century and was used heavily by Adam Smith in the book The Wealth of Nations. I think we all agree there are very few, if any, true large scale laissez-faire capitalism in operation today.
What have in most places is regulated capitalism where there are government rules that change the outcome to a different outcome (sometimes better/sometimes worse) that would have occurred under laissez-faire capitalism.
Are we in agreement with these definitions or do we still have discussion needed to arrive at the same place?