free to use if you have the hardware. For this model because of its size, the main problem is the hardware availability/cost. But in general there are 3 ways to run an open weights model:
pay a provider like DeepSeek/OpenRouter per usage
buy hardware that can run it locally: actually not a bad investment for a business
rent hardware that can run it from a cloud provider, hardware can be rented dedicated or time-shared (so called serverless).