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€2.99 or €3.49? Proton VPN's Pricing Test Exposed (thecybersecguru.com)
submitted 1 month ago by to c/technology@lemmy.world
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cross-posted from: https://lemmy.world/post/50434194

Proton VPN's pricing page exposed an ab-test identifier linked to two VPN Plus prices: €2.99/month (70% off) and €3.49/month (65% off). Repeated testing produced B → A → B → A → B, with the variant matching the rendered price each time. €12 difference over 24 months.

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[–] 6 points 1 month ago (2 children)

and got asked to participate

Key difference here.

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  • [–] 1 point 1 month ago (1 child)

    Do you normally participate in how companies set their pricing? No.

    Do companies update their pricing? All the time.

    All you don't like is random people paying different prices. It's not unethical, it is normal business practice, whether you are ignorant of it or not.

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