The issue is that they trained us to think that the meaning of "hard" isn't "difficult to do," and is instead "could be done even more easily." We've been sold the lie that convenience is a benefit without drawbacks, and we believed it because the drawbacks take time to manifest.
The issue is that the real drawback of prolonged exposure to excessive convenience is a total lack of willingness to be inconvenienced even slightly, and that apathy now prevents us from lifting even a single finger to stop the corporations from destroying everything to satisfy their bottom line.