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€2.99 or €3.49? Proton VPN's Pricing Test Exposed (thecybersecguru.com)
submitted 1 month ago by to c/technology@lemmy.world
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cross-posted from: https://lemmy.world/post/50434194

Proton VPN's pricing page exposed an ab-test identifier linked to two VPN Plus prices: €2.99/month (70% off) and €3.49/month (65% off). Repeated testing produced B → A → B → A → B, with the variant matching the rendered price each time. €12 difference over 24 months.

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[–] 0 points 1 month ago (1 child)

Ethical would be for them to look at all their Capex. Opex and charge a healthy 20% profit on top. And if they can't survive. Fold shop and do something else. A/B testing randomised or not, simply sees customers to be squeezed.

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