From the article:

Hate, unfortunately, sells. Right-wing extremism researcher Kaz Ross told ABC that Meta’s “financial model is to reward content creators who get engagement, and as we know, the best way of getting engagement is to produce rage bait, extremist material, aggravating material: anything that will get people upset and arguing is the best way to get engagement.”

It’s another example of how quickly Meta dropped its once-stricter content moderation policies when Donald Trump returned to the White House. Shortly before his second inauguration, Meta loosened its standards around hate speech, particularly on topics like gender identity and immigration, two of the far right’s favorite issues.