I believe it’s been a societal shift from taking nudity in adult situations and putting them on your phones at home for everybody. Now it’s more of a private, intimate thing that people don’t want to see when they’re in a shared experience. Whenever people now see nudity or very adult situations in a big theater, they get uncomfortable.
People are not having enough sex. That's why they are conflating sex in a movie with watching pornography and feeling embarrassed or shameful about it when other people are around (e.g. in a cinema). They have become conditioned by too much wanking in solitude and are in desperate need of real sex in the real world to dispel their misconceptions and hang-ups.