Is this article AI generated? It seems to wander and repeat itself instead of being well-structured like a standard three-part article (background, analysis, conclusion).

Whether the poor quality was a result of humans or machines, it still leaves me wondering "who cares, why does this matter?" A/B testing, including on pricing, is a standard practice. (But usually you keep it consistent per person instead of switching back and forth. If a refresh gets them a cheaper price, they'll do it and spoil your data.)