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Linux just cracked 10% desktop usage in North America, but no one's sure why
(www.techspot.com)
This is a most excellent place for technology news and articles.
It's gotta be bots. 10% of desktop traffic?
https://www.planksip.org/10-of-the-population-a-snapshot-of-modern-life-and-experiences/
I'm willing to be most people know somebody that is in that list, and most people don't know somebody who uses linux. That being said, I bet linux usage is not as outward expressing as a lot of those things. Like, you can tell people own cats because you see them on the porch or in the window, but you can't glance at most linux users' houses and know that somebody there uses linux.