If you watch a full podcast (he has done a ton in the last couple weeks), he clearly identifies AI as not a mere hype technology, as something interesting and potentially useful from a technology perspective, and he definitely doesn't conflate a chatbot with all AI. That doesn't undermine the vast problems with it, how it's being used against regular workers, the threat the bubble poses to the economy, the criti-hype cycle, etc.

I think you're oversimplifying "Cory Doctorow" based on the article you're reading or specifically how he presents a more complex idea to different audiences.

Watch the Jon Stewart podcast interview if you want more nuance:

https://www.youtube.com/watch?v=-dAIJRjb-Bw

A key word in that sentence is "if", it is a rhetorical example, that's probably pretty much correct at this point. It's not a recommended course of action, it's a declaration that it contrary to crazed hype, it isn't currently as core to everything as would be befitting the current hype level.

I would argue that the CEOs aren't on the correct track, they aren't really in a particularly specific trajectory. I just had a debate with someone on this and their stance was "well in a hundred years do you expect things to be like they are". My response "I cannot possibly speak to that, but we need to speak to today instead of pretending we know how things will be in a hundred years and pretending they are already at that level". The "imagine a hundred years from now" by a relative outsider to the tech is dominating CEO mindset, and that's problematic.

Once the bubble pops, we will almost certainly see a more durable and sane adoption for these technologies. For now, the hype is a problem as it enables some of the worst possible stewards of the technology and favors grift over progress.