Yes, that's the best case scenario. In that case large firms tend to adapt with as little cost as possible to "comply." Collective action in their workforce as well as organized campaign to curb their TFW access is what they're really afraid of. Cause that tends to hit their bottom line hard.

Again, not saying we shouldn't take individual action when possible, just that it's not enough to enact the structural changes needed to put large firms in their place. I still make sure everyone I know knows what shit turd Timmie's is and why they may wanna avoid it.

Doesn't seem like it:

He said Tim Hortons Canada and RBI’s international business have each delivered 19 consecutive quarters of positive comparable sales so far.

RBI's revenues are up which means sales are growing even if their net income has dropped in this report from Feb 2026. No specific breakdown per brand but they say Timmies is 44% of their op profit in a previous report. Their net income has grown significantly sicne before the pandemic.

Again - for me this isn't a reason to visit Timmies or to stop encouraging friends and family to boycott. Rather it's a reason to understand this action is very unlikely to achieve a the structural changes that I'd like to see.