Almost the point, I don't want to fragment a system, I want to federate then. Make more people using the system, focus on the protocol and make the system better. For example, Piefed, I'm writing this on a alternative face of the system, but because this is a federated, I don't need to use the official front. At the same time, I focus on the showing the system for more people around me, and expanding it's userbase (and money, but I was focus on the human instead of the money).