Of course they did. After the EU enacted the first cookie law even their website about it had a cookie banner. Then they saw how that went and thought "Yes! Mooooar!"

The end result of the second cookie law (GDPR) was extremely obvious. You can't say "ooo but sites can just not use cookies!" as if that was a plausible outcome.

I'm sure there's an Aesop fable about this.