This has actually been happening since Luigi. Especially tech CEOs. The companies actually started paying for them.

I first ran into it in a class a couple years ago, the dude running was talking about how our group was the first group of normies he'd seen. It was all silicon Valley C staff before, every one had a dude standing directly behind them who wouldn't talk. We're only hearing about it now, but they've been creating a new personal guard industry since the united Healthcare ceo got it.