1 - it usually gets them a tax write off 2 - they do little other than talk about it and any explanation of their involvement is usually heavily exaggerated (except maybe John Cena's make a wish work) 3 - they view their name attachment as worth enough, and people aupplaide them for the lip service, further feeding their narcissism 4 - it is wielded around with their superiority complex, leveraged against others more often than not 5 - the orgs themselves mostly go to funding their leadership groups. Where the largest cost (overhead) is paid before money actually makes it claimed place of benefit. The largest part of the overhead are the leadership and executive members. And they make CRAZY money for "non-profit" positions.