I feel like some usb cables are great, allow my devices to charge fast, connect to data reliably, etc. But it seems so difficult to find the ones that are good! I've tried buying expensive ones but it seems pretty hit and miss. Sometimes some cheapass aliexpress cable seems to beat the "good brands".

Are there standards or anything I should look out for? USB drives, sd cards, and the like have read/write speeds or different "classes" but usb cables seem to all claim to be brilliant.

Am I just being dumb?