I have already begun to move from Google services.

Look for other large corporations to continue this trend: offer a product to the masses for free, wait until you have little to no competitors and dominate in market share, then put it behind a pay wall or strongarm changes that most of the population doesn't understand. Oracle did it with Java, knowing most companies were too invested to look for alternatives, and now Google is doing it with their Chrome baked-in privacy changes and ad crackdown.

I expect to see more of this trend from "free" services as the people continue to wake up and take their personal data seriously. We know the government(s) won't do a thing to change the status quo, and I have no idea what else to do other than cry into my ramen and binge watch the death of a planet in 4K!

Unfortunately, the rich keep scarcity high to ensure they not only make the most money, but they can use less money to buy favors from those with less. Man greed sucks...

If users knew about this stuff and understood it, Firefox would bounce back.

I wish that were true. But how long have companies like Google and Meta been tracking people? Ask anyone on the street if they think Google and Meta know everything about them and they'll say "yes but I don't care" or "yes but it's unavoidable". There's just no way people don't know by now what incredibly invasive corporations they are. They just don't care.

While I agree at some level, most users aren’t like you or me. They are my mom, my boss, my mailman. They only care about convenience, and understanding even the difference between browsers is one thing, let alone why they should use a different one. Unfortunately I don’t think that’s likely to change. If it was, Facebook wouldn’t exist, if those people cared about their online privacy they wouldn’t use the platform, but here we are