That’s a tactic - saying this from experience working with SEO people. Introducing traffic through Google searches rather than including a link is much more valuable. It’s considered organic traffic. Google values more if users search on their engine and find the product rather than following a link. Also it’s been proven like decades ago; users tend to check (and buy) more in detail if they find the product by themselves. Links have high drop off rate. It’s kinda same idea someone finding a treasure.
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