The industry kind of did it to themselves. We had a really long period what 1080p was the default resolution and games really didn't even try to push graphics at all. Things kind of plateaued post-Crysis for about 10 years before I even felt like we had a game that looked significantly better than it did.

So a lot of people have gotten used to being able to hit ultra settings day 1 because their entire gaming life that's been possible.