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Epic Games CEO says it’s ‘really irresponsible’ of Steam to make studios disclose AI use | VGC - 25th Jun 2026 (www.videogameschronicle.com)
submitted 2 months ago by to c/technology@lemmy.world
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cross-posted from: https://lemmy.ml/post/49263187

Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

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[–] 10 points 2 months ago (1 child)

If I'm understanding his comment, it doesn't make sense at all. He wants people to discover new games......by playing the same big 4 games that everybody already plays, and aren't unknown.

What?

I don't even know where to start, to the point that I'm assuming I'm missing something here. Thats how little sense it makes. I'm at a point where the only logical conclusion is that I'm misunderstanding his statement.

Because otherwise......where do you even go from there? If you heard this guy saying these things on the bus, you'd just assume he's mentally unwell.

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  • [–] 3 points 2 months ago

    He saw how big Roblox market share was and decided that he wanted it. That’s why Epic is integrating UE6 into the Fortnite ecosystem. All so he could collect his 63% from each sale (potentially more with UE6 fees). It’s not about making new games easier to find, it’s about becoming monopoly.

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