It starts to prickle your skin, "watch this short 30 second ad to disable the itch for 30 minutes!"

Five minutes later, starts to prickle again.

Or:

You're talking with your mother about such-and-such, suddenly your shirt starts blaring an obnoxious influencer screaming "HEY LOSER! DOES YOUR ERECTILE DYSFUNCTION GET IN THE WAY OF YOUR RELATIONSHIPS?!?"