These people only care now because it's actually affecting the bottom line.

Did they care when AAA pricing was lifted to $70 (base) as AAA quality took a nosedive? Did they care when "preordering" turned into "premium"? Did they care when microtransactions made some games into spend-to-win machines?

Hell, most of these clowns don't even play games. Just more rich people putting on the hat they think they need to get away with a "hello, fellow gamers."

Maybe the industry has a C-suite crisis.