Rural people, as in the folks who actually have a use for pickups. As it so happens, it is about 200 miles round-trip to my nearest airport/major city, so if this were my vehicle, I'd have to take a charge break when picking someone up/dropping them off at the airport, or making a shopping run, or going to a concert/special event, or seeing a medical specialist. And I'm not even that far off the beaten path; I have family for whom the one-way drive to their nearest major city/airport is over 200mi. Plus if you're hauling anything, I'd imagine that range goes down quick.