"us" is manipulating the reader in this headline, intended or otherwise. rabble.ca wears its bias openly, and has a strong editorial position, so there's a case for them to use the word when actually talking about themselves, but I don't really think this "us" refers to the paper. It's also not cool that obviously editorial content is labelled "news" at the top of the page, making the "us" that much less forgivable.