"Volkswagen keeps the memory alive: The company actively and responsibly communicates its founding history and sees itself in the responsibility to continue to remember the fate of the forced laborers, to commemorate the victims and to stand up for respect, tolerance and diversity."

https://www.volkswagen-group.com/de/die-erinnerungsstaette-an-die-zwangsarbeit-auf-dem-gelaende-des-volkswagenwerks-15867

It's called 'keeping the memory alive' when you pivot to supporting war crimes once again.