Important to note that this has not been seen in the wild yet. From the article this article directly quoted (without attribution):

"The technique was published by security researchers at Graz University of Technology. There are currently no indications of it being actively used by ad networks or malicious actors." [emphasis mine]

So at this point it seems like when you read, "Company X unveils new fusion reactor" and it means a new design for one. You probably aren't being surveilled with this yet.

We now return you to your regularly scheduled dystopian panic mode.