One of the big issues MS, and many other, companies will have is that it doesn’t work out like the Goldilocks story.
“Okay. That price was too high. Let’s dial it back just a bit, and it’ll be juuust right. ……Why aren’t people coming back?”
People burned by high prices will find alternatives, and can very quickly settle with the transition issues of those alternatives. The same has been found on conveniences like potato chips.