I mean it's how our brains are wired after roughly 10,000 years of oral storytelling tradition, and you can draw a direct line of storytelling methodology in most cultures back about 4000 years. These methods are what constructed the odyssey, the Iliad, the aeneid, the plays of Aesceleus, Euripedes, Sophecles, Aristophanes... all the way up to modern comic books, superhero movies and telenovellas.