We’ve considered eliminating the Lifetime Plex Pass in the past, given that recurring subscriptions help us sustain long-term development, but we know it’s still a valuable option for many in our community. So instead of retiring it, we’re keeping it available at a price that reflects the real, ongoing value of the software we’re committed to building and maintaining for years to come.
Translation: We fucked up by creating a lifetime pass but now we can't get rid of it without being sued by everyone who did what we said they should and bought one. If we honour existing passes and stop selling new ones, we'll be reviled by everyone else, so we'll just pick a ridiculous figure out of the air so nobody can say we killed them.