Oh how I am in your boat, buddy. The more clickbaity, the less value I know I'm getting.

A good article shouldn't need to have an "ending" that can be "spoiled".

A good article should be interesting to read because of its content, and to find out more "behind" whatever conclusion there might be.

A headline like "How we now understand humans are actually blobs of soft fungus" might pique my interest. You have the conclusion right there, but why?