You know the real problem? They thought because their button was easier to find and press that people would use it and not look for better buttons. And, to an extent, they are right, but... the other buttons are compellingly better at the things they specialize in, and right now no company specializes in ALL THE THINGS particularly well. Claude is a better writer, ChatGPT makes better drawings, Gemini is (getting closer to) what Google Search always wanted to be. They're all imperfect, but each has its niche and people shop around enough to discover that CoPilot isn't usually the best scratch for their personal itch.