That's a good thought.

I think my point is more, that this is not "Bob Ross." As in "a person." It is a franchise that exploits his name.

The dystopian part already happened. The fact that a company like Epic happily joins that is not surprising, nor anything that is worse than any other capitalistic joint venture.

I think people would not perceive it as dystopian (or even "bad" tbh) if they made a joint venture with Louis Vouitton. However, this also was once a real person. One with integrity who made rock solid suitcases btw. 😄