I think they wanted to leave a bunch of scalpers as bag holders. It's kinda genius. Let the scalpers go crazy buying a shitload of controllers, then later let actual consumers buy and reserve. So actual players have a reason NOT to buy from the inflated scalpers, and the scalpers are left with a bunch of controllers they can't sell because everyone is buying them at fair price.

And the scalpers will have a hard time buying up the second stock, because many of them likely already blew a lot of money the first time, and the second time will require a lot of bottery that will be even more expensive to try and pull off.