Plant-based now 33% cheaper than meat as soaring prices end its ‘luxury’ status
(www.veganfoodandliving.com)
Impossible is made with soy, not pea protein. I believe Beyond is the only one using pea protein (though I dont k ow if less well known brands are using it now as well).
Impossibles gimmick is that it's supposed to taste more like meat than most alternatives.