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Sony’s Tom Rothman Tells Theaters To Enforce Longer Windows, Scrap Ads, Offer Cheaper Tickets For Long Term Health Of Industry – CinemaCon (deadline.com)
submitted 4 months ago by [M] to c/movies@piefed.social
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[–] 19 points 4 months ago (4 children)

I look forward to the genuine previews. Its the coke and wirless commercials that strait piss me off. I don't mind seeing previews of movies i may have interest in.

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  • [–] 4 points 4 months ago (1 child)

    I guess it depends on how long and how relevant. I find myself just wanting the movie to start, but that could partially be because I just had to sit through ads as well

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  • [–] 2 points 4 months ago

    I noticed this last time I was at a theater too, the giant concessions stand and the multiple soda fountains were not enough of an advertisement apparently. There were also ads for multiple different sodas shown before the movie.

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  • [–] 2 points 4 months ago

    I saw a straight-up depressing ad at my last visit to the theater. A couple of guys are out back of a restaurant talking, and a third guy joins them.

    Guy 1: What are you doing with your tax refund?

    Guy 2: I'm going to buy some recording equipment and start that podcast I've always wanted to!

    Guy 1: Nice. I'm putting it back into this truck that I have so I can keep making money making deliveries to restaurants! How about you, [Guy 3]?

    Guy 3: [Smiles ruefully, opens his phone to...]

    And the ad is for an app that invests your money in crypto currencies. So the ad is shitting on the idea of pursuing your creative dream or owning your own real-world business, and endorsing the idea of taking all your money to the crypto casino.

    Fuck. That. Shit.

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