Yeah… I received the email teasing their upcoming announcement.

Here is the text in full for the context:

We’ve spent the last six years in Framework proving that it’s possible to build high-performance, thin, light computers that last longer and respect your rights through repairability, upgradeability, and customization. We’re happy to see repair rapidly becoming the norm rather than the exception, with even Apple of all companies embracing it on their latest notebook. I built this company specifically to reset and fix a broken industry. So, mission accomplished? Not quite. There is a very real scenario in which personal computing as we know it is dead.

Memory, storage, silicon, and everything related to it is being consumed at unprecedented levels in a “winner takes all” race to an AI-first world in which access to compute is metered by the token. It’s clear that the fundamentals of computing and electronics have changed. The computer in the cloud has increasingly greater economic output than the computer in the hand. This means that to the extent that there are constraints on the supply that feeds both, the cloud will win every time. We see this in the rapidly rising costs of silicon and all of the devices that depend on it, the shift from ownership to subscription, and the rise of closed black boxes over an open ecosystem. What does this all mean? The industry is asking you to own nothing and be happy. Computers are no longer a bicycle for the mind. They are becoming the self-driving car that takes you directly to the destination.

You might be reading all of this and thinking, is this a farewell letter to personal computing? Is this the end of Framework? No, this is a manifesto. No matter how inevitable the AI-takes-all scenario may sound, as long as there is a person in the world who still wants to own their means of computation, we will be here to build the hardware that enables it. That means computers that you can own at the deepest level and do what you want with, whether that is choosing your OS, modifying your hardware, or even just keeping your data and computation local rather than leased from the cloud. We won’t get there all at once, but we will always be fighting for a future where you can own everything and be free.

Every step we take and every product we ship serves that goal. With that, we’re happy to announce that we have our next live launch event coming on April 21st at 10:30am Pacific time in San Francisco. During the event, we’ll be streaming our announcements live to the Framework YouTube channel. You can subscribe and get notified when the stream goes live. We can’t wait for you to see what we’ve been working on.

These products are for you, so we’re opening a batch of invitations to the Framework Community so you can meet the team and get hands on with our newest products. Having community members at our event last year was a lot of fun, and we can’t wait for you to join us alongside press and partners. If you’re a Framework fan and are in the San Francisco area (or are able to handle your own travel to us), you can apply to attend in this sign-up form. We expect we’ll see a lot more interest than we have available seats in our venue, so don’t wait to get your application in.

We have one other update for you ahead of our launch event, which is that our products are now available to ship to four additional countries: New Zealand, Norway, Switzerland, and Singapore. You can start ordering everything we have in-stock now, though you may want to wait until the 21st to see what we’re announcing!

For a hint at what we’ll be announcing, head to the event page.

Welcome to headlines lying to your face

If that scenario comes true I will change careers from Computer Science and become either a blacksmith or a woodworker. I am entirely serious.

~~There is a very real scenario in which~~ personal computing as we know it is dead

I guess that’s technically what he said, just not all of it. 🙄