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I think it's an extension of people only conceiving these things within capitalism (although they might call it techno feudalism or some shit), I remember the phrase "if you aren't paying for something you're the product" and thinking that so many people don't realize we already have things that fall outside of that like so much of the FOSS ecosystem including Linux. It doesn't help that this kind of messaging is so amplified by liberals on social media who refuse to see the real cause behind our current issues with AI and instead focusing on idealism.
Completely agree, and now it's just hip to say how much you hate AI. This kind of performative action doesn't really accomplish anything, but it lets people feel good about themselves and gain social acceptance. Actually building an alternative takes work. The whole Linux analogy is very apt here because we've always had alternatives to corporate offerings, but most people don't want to invest the time into learning how to use them.