The thing is that there are real measurements of the market share of windows dropping. The only reason why adoption of w11 overtook w10 user size is because they made w10 end of life (although there are still ways around)

Unfortunately, some business idiot mathed up that losing users is fine as long as the others get forced onto w11

Windows could have done so much differently. More seamless integration with xbox and cross platform for gaming. Different, easily swappable profiles (windows) for different tasks (basically overhauling desktops, like for art, dev work, etc). Optimizing microsofts enterprise software suite without all the bloat. Not deprecating the idea of android support.

But like all big tech companies, they only see money now